Did you see this in Inc. Magazine?

“Inc” has developed a nice little brand for itself.  It is billed as “The Daily Resource for Entrepreneurs.”  It is sleek and classy…and I like it.  I especially like it now!  In their January 2009 publication they have a section entitled “Things I Can’t Live Without.”  What was number ONE on that list?  Ipswitch Instant Messenger.  That is simply phenomenal.  Here is a segment from that article:

Jay Steinmetz is CEO of Baltimore-based Barcoding, which makes software and hardware systems that help companies track their goods. Whether he is seeking a sound system or a software program, he won’t stop until he finds the perfect fit.

Ipswitch Instant Messaging

“I originally got into IM just like everybody else, first with AOL, then ICQ, and then I used Trillian to tie them all together. But I wanted something secure to use at work. The IM system from Ipswitch costs $600 a year for 50 users. It took more than a year to get everyone to use it. People worry that they are being monitored. We tell them up front that their records get saved. But we’ve never harassed people based on anything like that — we’ve never had to. I guess I’m kind of like Ronald Reagan: ‘Trust but verify.’”

Thanks, Jay.  Now, let’s hand it over to the professional marketers to talk briefly about Ipswitch Instant Messaging.  It is secure.  It stores conversations for easy retrieval. It dubs as file transfer mechanism to others in your office.  It helps you collaborate, increase efficiency, and minimize your daily distractions.  AND, most importantly, it is cool.  (Some have said that it makes you run faster, look skinnier, and jump higher.  However, these statements have not been tested and cannot be verified.)  I will warn you though…this is one sticky product.  Once you start using it you will not be able to stop.

(A full product demonstration can be viewed on our website.)

Brad Senter
Marketing Manager
www.imailserver.com