The Economic…ummm…“Brief”

It appears that Alan Greenspan’s theory about the sale of men’s underwear could possibly be an accurate indicator to economic recovery.  Greenspan determined that underwear is one of the first purchases that men defer when the economy is tight.   The sale of men’s underwear is typically level but recently The NPD Group has reported an increase of 4.7 percent in sales for the first half of the year.  Better yet, that falls in line with the recent report from the New York based Conference Board this week which indicated a rise in the consumer confidence index from 47.4 in July to 54.1 in August. What this means is that consumer’s assurance about spending is improving and optimism about growth is changing.

Now…the bigger question is this: does an increase in skivvies’ sales somehow translate to the technology sector? For us it does! With renewals on a steady climb and new unit sales exploding we encourage all men everywhere to keep buying your unmentionables!

Listen, spending is likely to increase this quarter and with fewer limitations comes an improved perception of purchasing power.  Besides, a new pair of BVDs just might be the thing to help you get a fresh start on how you look at the future.